Cycles Automoto

$480.00

This poster is an original first printing, not a reproduction.

Cycles Automoto and Hutchinson Tires team up in this charming poster promoting a mail delivery service featuring such cycling stars of the day as Barthelemy & Jacquinot among others.

This poster has been archivally and professionally linen backed.  Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.

Artist: Louis Jacque

Size: 30 x 40 cm (11.75 x 15.75 inches)

Condition: B+.  Linen-backed

Printer: Pte Wall, Paris

This is a one of a kind item, please review the photos carefully to determine condition.

Only 1 left in stock

SKU: ZXT-1105 Category:

Description

Vintage posters are the original form of advertising. These posters, made to advertise products, were never intended to last; they were hung outdoors, rained on, and eventually torn down or covered up. The early process of stone lithography created beautiful images, but quantities were small; generally, only 2,000 to 3,000 were printed. The examples that have survived are those that were not displayed; they are the extras that didn’t get used.

By the 1950s, posters were being printed using processes much more technologically advanced than labor-intensive stone lithography. Modern Era Posters are crisp, vibrant, and capture the riders at the perfect moment in time. Official race posters have bold color schemes that jump off the wall. From its roots in the second half of the 1800s, contemporary posters continue to tell the ever-evolving story of cycling.

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This is a one of a kind item, please review the photos carefully to determine condition.

Additional information

Weight 3 lbs