1970s Tour de France – Belgian Poster (Ronde van Frankrijk)


This poster is an original first printing, not a reproduction.

This iconic poster was used by Antwerp’s De Gazet for several years to promote their coverage of the Tour de France to the cycling crazy fans of Belgium. We love the minimal and carefully placed text that makes this poster really jump off the wall!

This poster has been archivally and professionally linen backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very fragile, thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.

Year: c.1974

Size: 85.4 x 118 cm ( 33.5 x 46.5 inches)

Condition:   Linen-backed

Printer: Antwerp, Belgium

This is a one of a kind item; please review the photos carefully to determine the condition.

In stock

SKU: Ronde van Frankruk - Batch 2 Category:


Vintage posters are the original form of advertising. These posters, made to advertise products, were never intended to last; they were hung outdoors, rained on, and eventually torn down or covered up. The early stone lithography process created beautiful images, but quantities were small; generally, only 2,000 to 3,000 were printed. The examples that have survived are those that were not displayed; they are the extras that didn’t get used.

By the 1950s, posters were being printed using processes much more technologically advanced than labor-intensive stone lithography. Modern Era Posters are crisp, vibrant, and capture the riders at the perfect moment in time. Official race posters have bold color schemes that jump off the wall. From its roots in the second half of the 1800s, contemporary posters continue to tell the ever-evolving story of cycling.


This is a one of a kind item; please review the photos carefully to determine the condition.

Additional information

Weight 3 lbs