Peugeot – Ludovic Morin – Champion Sprinter – 1896


This poster is an original first printing, not a reproduction.

Ludovic Morin, Peugeot winner of the Paris Grand Prix in 1895, 1896 and 1897 is featured in this 1896 poster to highlight the qualities of the Peugeot brand.  Morin was a world-class sprinter and was at the top of his game as a pro from 1895-1901. In addition to many other victories, he was also the French National Track Champion in 1898.

This poster has been archivally and professionally linen backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on fragile, thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.


Artist: Albert GUILLAUME (1873 – 1942)

Year: c1896

Size:  41.75 x 57.5 in.  / 106 x 146 cm – Linen Backed Archival Mounting

Printer: Lemercier – 44, Rue Vercingetorix – Paris

Condition: (A) very slight traces of folds and small cracks.

This is a one of a kind item; please review the photos carefully to determine the condition.

In stock


Vintage posters are the original form of advertising. These posters, made to advertise products, were never intended to last; they were hung outdoors, rained on, and eventually torn down or covered up. The early process of stone lithography created beautiful images, but quantities were small; generally, only 2,000 to 3,000 were printed. The examples that have survived are those that were not displayed; they are the extras that didn’t get used.

By the 1950s, posters were being printed using processes much more technologically advanced than labor-intensive stone lithography. Modern Era Posters are crisp, vibrant, and capture the riders at the perfect moment in time. Official race posters have bold color schemes that jump off the wall. From its roots in the second half of the 1800s, contemporary posters continue to tell the ever-evolving story of cycling.


This is a one of a kind item, please review the photos carefully to determine condition.

Additional information

Weight 3 lbs