Vuelta a España 1965, Gran Premio Westinghouse, Official Race Poster, Winner -Rolf Wolfschohl

$2,850.00

Vuelta a España 1965, Gran Premio Westinghouse – Official Race Poster

Bold, playful, and unmistakably mid-1960s, this Spanish poster promotes the Vuelta Ciclista a España 1965, Gran Premio Westinghouse, the 20th edition of Spain’s grand tour. Two cubist-inspired riders in sunbaked colors dominate the design, one drinking from a bottle as they roll past a herd of bulls and a mounted horseman, a witty nod to classic Spanish imagery. Above them floats the blue Westinghouse circle W logo, with the company name in big red letters anchoring the lower half of the sheet.

The 1965 Vuelta ran from 29 April to 16 May, over 18 stages and roughly 3,410 kilometers, starting in Vigo and finishing in Bilbao. Raymond Poulidor was the undeniable favorite to win the 1965 Vuelta. But his teammate, Rolf Wolfshohl, and four-time world cyclo-cross champion, would be the overall victor.

After winning Stage 1, Rik Van Looy put on the first leader’s jersey. Van Looy went on to win eight stages, finish third overall, and win the Green Points Jersey.

Raymond Poulidor won the Stage 4a Time Trial, taking the overall lead in the race. But in an unexpected turn of events on Stage 8, a six-man breakaway succeded, leaving Poulidor 5’10” behind his teammate Rolf Wolfshohl at the end of the day. Poulidor won two stages of the 1965 Vuelta but finished second, 6′ 36″ behind the overall winner Wolfshohl.

The poster is signed “Martinez Ortiz,” referring to the Basque painter and poster artist Nicolás Martínez Ortiz de Zárate. Active in mid-twentieth-century Spain, Martínez Ortiz worked across painting, murals, and advertising art, and he is documented as the designer of at least one other race poster for the 1967 Vuelta.

This poster has been archivally and professionally linen-backed.

Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.

This poster is an original first printing, not a reproduction.

Year: 1965
Artist: Nicolás Martínez Ortiz de Zárate (1907-1991)
Editorial Vasca, S.A Bilbao

Size: 56 x 80 cm (22 x 31 ½  inches) – Linen Backed

This is a one-of-a-kind poster; please review the photos carefully to determine the condition.

This item is listed on multiple platforms, and availability is subject to prior sale elsewhere.

In stock

SKU: PT-200098 D8-L Category: Tags: ,

Description

Vintage posters are the original form of advertising. These posters, made to advertise products, were never intended to last; they were hung outdoors, rained on, and eventually torn down or covered up. The early process of stone lithography created beautiful images, but quantities were small; generally, only 2,000 to 3,000 were printed. The examples that have survived are those that were not displayed; they are the extras that didn’t get used.

By the 1950s, posters were being printed using processes much more technologically advanced than labor-intensive stone lithography. Modern Era Posters are crisp, vibrant, and capture the riders at the perfect moment in time. Official race posters have bold color schemes that jump off the wall. From its roots in the second half of the 1800s, contemporary posters continue to tell the ever-evolving story of cycling.

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This is a one-of-a-kind item. Please review the photos carefully to determine the condition.

Additional information

Weight 3 lbs

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