Tours Velodrome Inauguration 1897

$1,380.00

Inauguration of the Vélodrome de Tours

This striking vintage poster announces the inauguration of the Vélodrome de Tours on Sunday, May 17, celebrating the opening of the city’s new 400-meter cement cycling track. Designed in the unmistakable style of Gaston Noury, a renowned French illustrator active from the late 1800s through the 1930s, the poster bursts with elegant energy. In the foreground, fashionable women in vibrant hats and dresses gather in the grandstand, their focus fixed on the velodrome action unfolding in the background. Cyclists lean into steep, banked turns before a packed crowd, while architectural details, including the velodrome’s sweeping curve and viewing towers, provide a sense of grandeur.

Gaston Noury (1866–1936) was celebrated for his theater posters, costume illustrations, and early advertising work. This piece exemplifies Noury’s ability to blend dynamic composition with fashion-forward charm, capturing the excitement of sport through a refined social lens.

This poster has been archivally and professionally linen-backed.

Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on fragile, thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.

Year: 1897
Artist: Gaston Noury (1965 – 1936)
Imp. E. Arrault & Cie. – Tours

Size: 62 x 84.5 cm ( 24 ¼  x 33 ¼  inches)  – Linen Backed Archival Mounting

This is a one-of-a-kind item; please review the photos carefully to determine the condition.

In stock

Description

Gaston Noury

Gaston Noury (17 December 1866, Elbeuf, Normandy – 21 September 1936, Le Havre, Normandy) was a French painter, poster artist, illustrator, cartoonist, and theatrical costume designer. He worked in Le Havre and later in Paris, where he settled around 1889. His prolific output spanned a wide range of subjects, with his illustrations featured on posters, postcards, books, songbooks, genre scenes, and fashion plates. Noury contributed artwork to various magazines, including La Chronique Parisienne, Saint-Nicolas, Gil Blas Illustré, Journal Amusant (1889–1890), and Les Hommes d’aujourd’hui.

Noury grew up in Elbeuf, where his grandfather founded and directed the local museum. He later became known for his costume designs for the Moulin Rouge and the Ambassadeurs cabaret in Montmartre. Most of these costume sketches, dated to around 1910, reveal a unique blend of innocence and provocation—floral motifs and fanciful fabrics paired with bold cutouts that reveal legs, midriffs, cleavage, and, at times, bare breasts. Created in pencil and watercolor wash, his drawings typically depict young women with stylized faces and delicate, elongated hands and feet.

*********************************

This is a one-of-a-kind item. Please review the photos carefully to determine condition.

Additional information

Weight 3 lbs

You may also like…