Route du Sud Cycliste, Race Used Car Plaque, Technique

$35.00

Since the earliest days of racing, race organizer vehicles, team cars, and other members of the official race caravan have displayed plaques identifying their roles: officials, press, medical, advertising, team support, and more. These began as hand-painted or printed signs on heavy metal sheets, bolted directly to the vehicles. Over time, they evolved into versions made of paper affixed to wood, durable board, or plastic.

By the late 1990s and early 2000s, those formats gave way to windshield stickers, disposable one-race decals that quickly became the new standard. At the time, we knew there was no turning back. But we also saw something worth celebrating in the new format, and knew we had to find a way to preserve this cherished racing tradition.

Suddenly, caravan signage, already fleeting by nature, became even more ephemeral. These markers have long made fantastic souvenirs, whether as a reminder of a race you witnessed in person or on TV, a tribute to a birth year, graduation, anniversary, or a legendary edition of a race. Above all, they make for striking, race-worn display pieces in any bike room, man cave, or she shed.

We’re thrilled to offer a collection of these official race caravan plaques, many sourced directly from Jim Ochowicz, founder of the legendary 7-Eleven, Motorola, BMC, and CCC Cycling Teams. Part of a larger trove of cycling memorabilia, each of these unique modern markers has been carefully mounted by Brett, who teamed up with a local woodworker to affix them to custom-cut, 3/16” thick coated display panels. The scuffs, nicks, and bits of dirt? That’s part of the charm. Remember, these were race-used.

Each piece is an authentic artifact. Items from 7-Eleven, Motorola, BMC, or CCC include a team-specific Certificate of Authenticity. Others, gathered through our own travels and from additional teams, come with a similar COA.

These are difficult to find. When they’re gone, they’re gone. So if one speaks to you, grab it!

All race stickers are sold unframed. Framed images are display ideas only.

Size: 8 ⅞  x 4 ¼  inches  ( 22 x 11 cm)

This is a one-of-a-kind item; please look carefully at the photos to determine the condition.

Only 1 left in stock

Description

Route du Sud

The Route d’Occitanie-La Dépêche du Midi (known as the Route du Sud until 2017) is a stage cycling race held in southwestern France.

It was created in 1977 on the initiative of former Castro sprinter Jacques Esclassan and with the impetus of Francis Auriac. At first, it was called “Tour du Tarn” before being renamed “Tour Midi-Pyrénées” in 1982. Route du Sud – La Dépêche du Midi, for 26 years, was renamed the Route d’Occitanie in April 2018 to better align with the new Occitanie region. The format of the race has not changed: it takes place every year during the second week of June over four or five days for as many stages. It marks the end of the first part of the cycling season and is a preparation event for the two future deadlines that occupy the riders’ minds: the French road championships at first, then the Tour de France.

It is therefore a very particular perfume that reigns throughout the test. Indeed, many runners see this competition as their last chance to win their place in the great mass in July. It is the only professional cycling race set in the “greater Southwest”.Therefore, a very particular perfume reigns throughout the test. Indeed, many runners see this competition as their last chance to win their place in the great mass in July. It is the only professional cycling race set in the “greater Southwest.”In this sense, the Pyrenean public is often provided on the outskirts of the roads. Since 2005, it has been inscribed on the UCI Europe Tour calendar.

 

Foundation and Evolution of the Race

At the dawn of the 1977 season, professional rider Jacques Esclassan decided to create a high-level cycling race in his home department, Tarn. The five-time winner of stages of the Tour de France is indeed  native of Castres. The event was created in the wake under the name of “Tour du Tarn”, the competition not yet exceeding the limits of the department. For its first edition, the success is there: the race is won by its instigator, Jacques Esclassan, who is ahead of the young Bernard Hinault, 22 years old at the time[3]. The latter won the Tour de France five times, starting this impressive series the following year in 1978.

In 1982, the race, having matured a lot, both in terms of organization and media coverage, began to feel cramped within the geographical limits imposed by its name: the “Tour du Tarn” turned into the “Tour Midi-Pyrénées”. The race is evolving considerably and tends to become the major cycling event in southwestern France.

In 1988, the president of the organizing committee Francis Auriac and his team renamed the race under the name “Route du Sud”. Little by little, it seems that the adapted format seems to be the right one and the race regains a certain stability. In addition, the place adopted in the European cycling calendar, in mid-June, guarantees the competition a quality plateau[5]. Indeed, the Critérium du Dauphiné libéré takes place the previous week, while the Tour de Suisse welcomes relatively few French teams; and this despite the creation of the UCI ProTour, in 2005, which requires tricolor professional teams to participate. That same year, the race, previously ranked 2.3 by the UCI, evolved to status 2.1[6]. Francis Auriac, the organizer, has always been hostile to this system, which was established by Pat McQuaid. Finally, this is the last high-level European race before the national championships, at the end of June. This place of choice ensures the race a significant media coverage, through television, radio or newspapers and the Internet, present on the ground.

Since the early 2000s, the La Dépêche du Midi group has sponsored the race. This is not surprising, since the company based in Toulouse distributes its daily life in the same departments as the event, namely Ariège, Aveyron, Haute-Garonne, Gers, Lot, Hautes-Pyrénées, Tarn, Tarn-et-Garonne as well as in the departments of Aude and Lot-et-Garonne.

Since 2007, Auriac is no longer chairman of the organizing committee. He gave up his place at the end of the 2006 edition to André Masse[9]. However, he continues to contribute to the development of the race as an advisor. In Pierre Caubin became the director of the event. Since Labruguière has been the seat of the race.

In 2018, the Occitanie Region, the event’s institutional partner, changed the name of the race to “Route d’Occitanie.”

The 2020 edition, initially scheduled for 11 to , was postponed from August 1 to 4 due to the COVID-19 pandemic. The event hosts a very high plateau with the presence of Egan Bernal, the outgoing winner of the Tour de France, which is a first since the presence of Jan Ullrich in 1998 (winner of the Tour de France 1997)[13]. Exceptionally, the first stage serves as the second round of the Coupe de France[14].

Due to the mobilization of the police for the Olympic Games, the 2024 edition, initially reduced to two race days, is not organized.

Source: Wikipedia.fr  (translated by Google)

 

This is a one-of-a-kind item, so please review the photos carefully to determine the condition.

Additional information

Weight 2 lbs

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