Manufacture Générale de Caoutchouc – Pneumatiques Français, c. 1910

Pneumatiques Français – Pour Cycles, Motocyclettes et Automobiles
French Tires for Bicycles, Motorcycles, and Automobiles

This striking Art Nouveau lithograph by Émile Lequeux advertises French pneumatic tires manufactured by the Manufacture Générale de Caoutchouc. Set against a vivid landscape at sunset, the composition captures the thrill of speed as a cyclist on a winding path startles a hare. The botanical detail of blooming thistles and the flowing, ornate typography reflect the influence of nature and design characteristic of the period.

Promoting tire models such as “Le Moderne” and “L’École,” this piece was part of the company’s campaign for tires suitable for bicycles, motorcycles, and automobiles. A dynamic and decorative work, it embodies the optimism and innovation of the Belle Époque, when cycling symbolized freedom and progress.

This poster has been archivally and professionally linen-backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.