Liberia Cycles, 1934

$940.00

This poster is an original first printing, not a reproduction.

Distinct Art Deco style and bright, vibrant colors make this poster really, really pop! Founded in 1918, Liberia was a strong regional brand with strong racing ties. Over the years, particularly after WWII, Liberia was a fixture on the racing circuit and sponsored several teams and top riders of the time. Ultimately, after more than 70 years, the brand folded in the early 1990s, one of a stream of regional brands that disappeared with the onslaught of less costly Taiwanese bikes that emerged into nearly every market in the world. From beginning to end, the company was a single family-owned operation.

This poster has been archivally and professionally linen backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.

Year: 1934

Artist: G. Gorde

Size: 78 x 120 cm ( 30.7 x 47.2 inches)

Condition:   Linen-backed

Printer: Not noted on the poster

This is a one of a kind item; please review the photos carefully to determine the condition.

In stock

SKU: Liberia Cycles 1934 - Batch 10 Category:

Description

Vintage posters are the original form of advertising. These posters, made to advertise products, were never intended to last; they were hung outdoors, rained on, and eventually torn down or covered up. The early process of stone lithography created beautiful images, but quantities were small; generally, only 2,000 to 3,000 were printed. The examples that have survived are those that were not displayed; they are the extras that didn’t get used.

By the 1950s, posters were being printed using processes much more technologically advanced than labor-intensive stone lithography. Modern Era Posters are crisp, vibrant, and capture the riders at the perfect moment in time. Official race posters have bold color schemes that jump off the wall. From its roots in the second half of the 1800s, contemporary posters continue to tell the ever-evolving story of cycling.

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This is a one of a kind item, please review the photos carefully to determine condition.

Additional information

Weight 3 lbs