La Française / Dupré – World Champion


This poster is an original first printing, not a reproduction.

A stunning 1909 Parisian poster from legendary bicycle tire manufacturer Hutchinson, issued to promote its brand and celebrate Victor Dupre’s two major victories that year that included him being crowned French National Champion followed by the gold medal at the World Track Cycling Championship in Copenhagen.

Dupre enjoyed a solid career as one of the most feared track sprinters in the world. Included in his global footprint was a podium spot at the 1907 New York 6-day race.

An interesting side note; Dupre was 19 years old when he lined up to compete in the inaugural running of the 1903 Tour de France. The first stage from Paris to Lyon, 467km/312miles, ran through his hometown of Roanne. The local fans packed the streets in anticipation of Dupre’s arrival. It seems he never showed up. Physically strong but woefully mechanically unprepared, he abandoned the race during the stage due to punctures.

This poster has been archivally and professionally linen-backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on fragile, thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.

Artist: PIERRE GONZAGUE-PRIVAT (1880-1915)

Year: 1909

Size:  42.1 x 58.5 in.  / 107 x 149  cm – Linen Backed Archival Mounting

Printer: Imp. Paul Dupont, Paris

Condition: A. Strong bright colors. Typical toned paper.

This is a one-of-a-kind item; please review the photos carefully to determine the condition.

In stock


Vintage posters are the original form of advertising. These posters, made to advertise products, were never intended to last; they were hung outdoors, rained on, and eventually torn down or covered up. The early process of stone lithography created beautiful images, but quantities were small; generally, only 2,000 to 3,000 were printed. The examples that have survived are those that were not displayed; they are the extras that didn’t get used.

By the 1950s, posters were being printed using processes much more technologically advanced than labor-intensive stone lithography. Modern Era Posters are crisp, vibrant, and capture the riders at the perfect moment in time. Official race posters have bold color schemes that jump off the wall. From its roots in the second half of the 1800s, contemporary posters continue to tell the ever-evolving story of cycling.


This is a one of a kind item, please review the photos carefully to determine condition.

Additional information

Weight 3 lbs