Helyett, Champion du Monde – c.1936

This poster is an original first printing, not a reproduction.

Helyett was founded in 1919 in France as a component maker. Quickly the company moved into producing complete bicycles. By 1932 Helyett was sponsoring racing teams. This is certainly one of, if not the earliest Helyett racing posters. This striking image shows a champion track rider, replete with his hard shell leather helmet, typically used by stayer races. Helyett was an active race sponsor spanning several decades. The great Jacques Anquetil rode a Helyett to victory in 3 of 5 times he won the Tour de France.

This poster has been archivally and professionally linen backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve and protect vintage posters so they can be displayed or framed without compromising value.

Year: c.1930s

Size: 76 x 111 cm (29.9 x 43.7 inches)

Condition: Linen-backed

Printer: Affiches Gaillard, Paris

This is a one of a kind item; please review the photos carefully to determine the condition.