Grand Manège Vélocipédique, Early Cycling Advertising Poster, c. 1890s – Art by Léon Louis Oury

$985.00

This richly detailed scene captures the excitement and sociability of cycling during the great bicycle boom of the 1890s, when learning to ride had become one of the city’s most fashionable new activities. This impressive large-format French poster advertises the Grand Manège Vélocipédique, a cycling school, training facility, and racing venue located at 259 Avenue Daumesnil, near the Porte Dorée and the entrance to the Bois de Vincennes in Paris.

The establishment’s three covered tracks are shown filled with activity. Beginning riders practice on the inner circuit while spectators gather beneath an elegant pavilion and line the railings. At right, two racers lean into a turn before a tightly packed crowd, while a trackside board announces “Tours à faire: 12”—“Laps to complete: 12.” In the foreground, an instructor steadies the bicycle of a fashionably dressed woman as her companions watch. A large “Cycles Edward” advertisement appears on the far wall.

The poster announces “Courses et matchs tous les dimanches”—“Races and matches every Sunday”—and provides a remarkably complete account of the services offered by the venue. Bicycle lessons cost three francs per hour, with lesson packages priced at 12 francs for men and 15 francs for women. Lessons were free with a bicycle purchase. Training subscriptions ranged from 10 francs for one month to 60 francs for an entire year, while a single day cost just 50 centimes. The establishment also provided bicycle storage and maintenance, advertised along the lower margin as “Garage et entretien de machines.”

A small conversation beneath the racing scene adds a charming narrative element. One woman asks another if she has come to take a lesson. “Yes, I have finally decided,” she replies, before being assured that the establishment’s excellent instructors will make her “a perfect cyclist” within a few days. The prominent inclusion of women speaks to the changing times. During the 1890s, the bicycle offered women a new form of recreation, personal mobility, and independence, while cycling schools provided a controlled setting in which beginners could learn to ride.

This beautiful poster offers a wonderfully detailed view of Parisian cycling culture at the height of the bicycle craze—combining racing, instruction, recreation, bicycle sales, and social life in one lively composition.

This poster has been professionally archivally linen-backed.

Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters, allowing them to be displayed or framed without compromising their value.

This poster is an original first printing, not a reproduction.

Year: c.1890s
Artist:  Léon Louis Oury (1846-1929)
Printer: Imp. E. Delanchy & Cie — 51–53, Faubourg St-Denis, Paris

Size: 121 x 91 cm (47 ½  x 36 inches) – Linen-backed archival mounting

Posters are sold unframed. Framed images are display ideas only.

This is a one-of-a-kind item; please review the photos carefully to determine the condition.

This item may be listed on multiple platforms, and availability is subject to prior sale elsewhere. If this piece has sold elsewhere, you will be notified and refunded in full.

In stock

Description

Léon Louis Oury (1846–1929)

Léon Louis Oury was a French painter, illustrator, and poster artist whose career extended from traditional Salon painting to the colorful world of commercial lithography during the late nineteenth century. He was born in Chartres on December 6, 1846, and died there in 1929. Although he often signed his work simply “Louis Oury,” he should not be confused with the French sculptor Louis Oury, who lived from 1867 to 1940.

Oury came from a family with artistic connections. His father, Hippolyte Oury, served as chief secretary at the Chartres town hall, while his maternal grandfather was the painter Honoré Jean Dubois-Duperray. Oury received formal artistic training under Isidore Pils and Gabriel Ferrier, two prominent French academic painters, and began exhibiting at the Paris Salon in 1880.

As a painter, Oury was particularly associated with landscapes and rural life in the Beauce region surrounding Chartres. His recorded Salon works include Fraises in 1880, Labours d’automne en Beauce in 1911, La Moisson en Beauce in 1913 and Retour de la glaneuse; effet de soleil couchant in 1914. The Musée des Beaux-Arts de Chartres holds several examples of his work, including Vue de la Porte-Guillaume, Le Pont des Minimes and a copy of a religious fresco by Bernardino Luini.

Oury also worked as an illustrator. His drawings appeared in books and publications, including La Vie au Café-Concert, a study of the performers, personalities and social world of Parisian café-concert entertainment published during the 1890s. This experience as a draftsman translated naturally into advertising, where his ability to arrange multiple figures and narrative details made him particularly well suited to large-format poster design.

During the great French poster boom of the 1890s, Oury created advertisements for bicycles, pneumatic tires, automobiles, entertainment venues and international exhibitions. Known designs include posters for Humber bicycles, Kosmos pneumatic tires, Ernst & Cie automobiles and motorcycles, the 1897 International Exhibition in Brussels and the Grand Manège Vélocipédique at the Porte Dorée in Paris. He also produced theatrical and entertainment posters, including designs associated with Les High-Life and the performer Baronne d’Avizard.

His posters appeared during the extraordinary bicycle boom of the 1890s, when cycling was becoming both a major competitive sport and a fashionable form of recreation and personal transportation. Rather than presenting the bicycle as an isolated product, Oury often placed it within a lively social setting filled with riders, spectators, instructors and fashionable members of the public.

His poster for the Grand Manège Vélocipédique is an outstanding example of this approach. The large composition combines bicycle racing, instruction, recreation and social life within a panoramic view of the venue’s three covered tracks. Oury signed the design prominently, while the lower margin gives his address as 49 Faubourg Saint-Denis in Paris. This edition was printed nearby by E. Delanchy & Cie at 51–53 Faubourg Saint-Denis, a firm that also printed Oury’s 1895 advertisement for Kosmos tires.

Oury’s poster style is distinguished by careful observation, strong narrative detail and an ability to organize complex scenes without losing their visual clarity. His figures retain the discipline of his academic training, while his bold lettering, bright color and animated compositions reflect the demands of modern commercial advertising. His work provides an unusually vivid record of Parisian popular culture at the end of the nineteenth century—particularly the worlds of cycling, entertainment and emerging mechanical transportation.

Examples of Oury’s posters are preserved in major public collections, including the Albertina in Vienna and the Musée des Arts Décoratifs in Paris. Despite this institutional presence, his poster work has sometimes been miscatalogued under the name of the later sculptor Louis Oury. The correct identification is Léon Louis Oury (1846–1929), French painter, illustrator and poster artist.

Additional information

Weight 3 lbs

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