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Cycles Rochet, by Alph Noël c. 1920

Original price was: $800.00.Current price is: $580.00.

This striking vintage poster is an advertisement for Cycles Rochet, a well-known French bicycle manufacturer active from the 1890s through the early 1960s. A striking example of Art Deco graphic design, this poster shows a uniformed figure with binoculars astride a Rochet bicycle, set against a bright yellow townscape and majestic snow-capped mountains.

Alphonse Noël (1888–1933) was a French poster artist active in the early 20th century. He is known for his vibrant lithographic designs that promoted various products and events. Bold colors and dynamic compositions characterize Noël’s artistic style. His works are considered exemplary of the period’s commercial art and continue to be appreciated by collectors and enthusiasts of vintage posters.

This poster has been archivally and professionally linen-backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.

This poster is an original first printing, not a reproduction.

Year: c. 1920
Artist: NOËL Alphonse (1888-1933) (d’après)
Publicité: l’Arnault – Neuilly

Size: 53 x 73 cm ( 21 x 28 ¾  inches) – Linen Backed Archival Mounting

Posters are sold unframed. Framed images are display ideas only.

This is a one-of-a-kind item; please review the photos carefully to determine the condition.

In stock

SKU: PT-200408 D8-L Category: Tag:

Description

Cycles Rochet

Cycles Rochet was a prominent French bicycle manufacturer established in the 1890s in Albert, a town in northern France. The company gained recognition for producing a comprehensive range of bicycles, from children’s models to high-end racing bikes.

During World War I, the company’s extensive factory in Albert was destroyed. Following this devastation, Cycles Rochet relocated its operations to Paris. At one point, they maintained a head office and retail store on the Avenue des Champs-Élysées, a testament to their prominence in the French cycling industry.

In the 1920s and 1930s, Cycles Rochet expanded its product line to include innovative designs such as tricycles and triporteurs (three-wheeled cargo bikes). One notable example from this era is a tricycle featuring two-wheel steering and equal-sized wheels, which provided enhanced stability compared to conventional designs.

By the 1950s, Cycles Rochet was producing top-tier racing bicycles. A notable model from around 1953 featured a frame constructed with Reynolds 531 steel tubing and Nervex Professional lugs. This bike was equipped with components such as a Simplex 543 derailleur, Mavic rims, Campagnolo small flange hubs, and Stronglight cranksets.

Despite their innovations and contributions to cycling, Cycles Rochet ceased operations in the early 1960s. Today, their bicycles are cherished by collectors and enthusiasts, and their legacy endures through vintage advertisements and preserved models.

Additional information

Weight 3 lbs

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