Campagnolo “Tullio in the Snow” Vintage Poster. c. late 1970s – early 1980s

$475.00

Campagnolo “Tullio in the Snow” Vintage Poster

This striking Campagnolo poster celebrates the company founder, Tullio Campagnolo, battling through the Dolomite snow during the famous 1927 race that inspired his invention of the quick-release.

On 11th November 1927, Tullio Campagnolo was on his own, climbing the first ascents of the Croce d’Aune pass. With his hands numbed by the cold, preventing him from unscrewing the wing nuts on his hub to use an easier gear, he had a brainstorm: redesign the lever so that at least four fingers could be used to operate it. The “automatic wing nuts” or, as we now know it, “the quick release” patent was registered on 8 February 1930, the first of over 135 that would follow over the years.

Printed in rich brown monochrome, the image shows Tullio fighting his way up the mountain roads, caked in mud and snow, with the classic Campagnolo script logo at the top and his facsimile signature at the bottom. The composition has a strong graphic feel, part historical document and part brand mythology, and would be a powerful focal point in any workshop, office, or cycling-themed room.

This poster has been archivally and professionally linen-backed.

Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on fragile, thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters, allowing them to be displayed or framed without compromising their value.

This poster is an original first printing, not a reproduction.

Year: c.1970s
Artist: N/A

Size: 48 x 67.5 cm (19 x 26 ½  inches) – with Linen Backed Archival Mounting

This is a one-of-a-kind poster; please review the photos carefully to determine the condition.

This item is listed on multiple platforms, and availability is subject to prior sale elsewhere.

In stock

SKU: PT-200074 D8-L Category: Tag:

Additional information

Weight 3 lbs

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