1996 Tour de France Promotional Poster Featuring Race Winner Bjarne Riis

$300.00

This original 1996 Tour de France promotional poster celebrates Bjarne Riis’s overall victory and was issued by Campagnolo, the renowned Italian cycling component manufacturer. This poster features a powerful image of Riis in the Maillot Jaune riding solo in front of a stylized, color-shifted support car background, creating a striking and intense visual effect. The bold headline reads “BJARNE RIIS WINS 1996 TOUR DE FRANCE,” with Campagnolo’s branding below and the tagline: “You don’t win a Tour by chance: especially not 26 times in 30 years!”—a reference to the company’s long legacy of Tour-winning components.

Riis’s 1996 victory, riding for Team Telekom, marked the first time a Danish rider won the Tour de France. He took control of the race in the Alps, particularly with his dominant performance on Stage 16 to Hautacam, and held off a strong challenge from teammate Jan Ullrich, who finished second overall. Richard Virenque (France) placed third.

  • General Classification (Yellow Jersey): Bjarne Riis (Denmark)

  • Points Classification: Erik Zabel (Germany)

  • Mountains Classification: Richard Virenque (France)

  • Best Young Rider: Jan Ullrich (Germany)

In 2007, Riis publicly admitted to using EPO and other banned substances during his career, including during the 1996 Tour. However, unlike Lance Armstrong, his name was not removed from the official Tour de France winners’ list, and the ASO (Tour organizers) later stated they “no longer considered him the official winner,” although he remains listed in the records.

This poster has been archivally and professionally linen-backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.

This poster is an original first printing, not a reproduction.

Year: 1999
Artist: N/A

Size: 65.5 x  87cm (25 ¾  x 34 ¼ inches) – Linen Backed Archival Mounting

Posters are sold unframed. Framed images are display ideas only.

This is a one-of-a-kind item; please review the photos carefully to determine the condition.

Out of stock

Description

Bjarne Riis

Bjarne Riis (born April 3, 1964, in Herning, Denmark) is a retired Danish professional cyclist best known for winning the 1996 Tour de France, becoming the first Dane to achieve that feat. His professional career began in 1986, and he rode for several major teams, including Panasonic, Ariostea, and finally Telekom, where he reached the peak of his career. Riis earned the nickname “Il Tacchino” (The Turkey) for his awkward riding style early in his career, but he matured into a tactical, powerful stage racer. His win in the 1996 Tour was built on dominant climbing performances, most notably on Stage 16 to Hautacam, where he dropped his rivals and took control of the yellow jersey. That season, he also won the Critérium International and placed 3rd overall in the Tour de Suisse.

Riis also had a successful career in the one-week stage races and was a consistent top-10 Tour contender, finishing 3rd in 1995 and 5th in 1993. After retiring in 2000, he transitioned into management. He became the long-time general manager and owner of Team CSC/Saxo Bank, where he helped develop riders such as Carlos Sastre, Fränk and Andy Schleck, and Alberto Contador, who won the Tour under his guidance in 2008. In 2007, Riis publicly admitted to using EPO, cortisone, and growth hormone during the 1990s, including in his 1996 Tour win. Although the ASO and UCI initially responded by stating they no longer considered him the winner, his name remains on the official record as the 1996 Tour de France champion.

 

Additional information

Weight 3 lbs

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