1989 World Championships – Avocet Advertising Poster, Signed by Sean Kelly and Greg Lemond

$1,450.00

Signed by both Greg Lemond and Sean Kelly
A fantastic example of late 1980s graphic design

This vintage Avocet poster commemorates Greg LeMond’s dramatic victory at the 1989 UCI Road World Championships in Chambéry, France—his second World Championship title and a defining moment in his legendary comeback season following a near-fatal hunting accident just two years earlier. Produced as a promotional piece by Avocet, the iconic U.S. cycling electronics brand of the 1980s and ’90s, the image captures LeMond (in the stars-and-stripes U.S. national champion jersey) in a fierce sprint alongside Ireland’s Sean Kelly (in green national kit), their faces locked in effort, wheels inches apart. Though Kelly ultimately placed third behind silver medalist Dimitri Konyshev, this photo—used in Avocet’s marketing—has become one of the era’s most enduring images. In the bottom corner, Avocet’s popular Model 30 cycle computer makes a cameo, a nod to the brand’s influence on both amateur and pro cycling during its heyday.

This poster has been archivally and professionally linen-backed.

Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters, allowing them to be displayed or framed without compromising their value.

This poster is an original first printing, not a reproduction.

Year: 1989
Artist: N/A

Size: 46 x 61 cm (18 x 24 inches) – Linen Backed Archival Mounting

Posters are sold unframed. Framed images are display ideas only.

This is a one-of-a-kind item; please review the photos carefully to determine the condition.

In stock

Description

1989 Cycling Road World Championships

 

Sean Kelly

“On his best form there is nothing you can do against Kelly: he climbs better than the best climbers and sprints better than the best sprinters.”

Greg LeMond offered this assessment of Sean Kelly in 1986.

Brett was fortunate to acquire this beautiful 1982 Tour de France Green Jersey directly from Sean. At the time, Sean shared how uncomfortable he found the sponsor logo plaques affixed to the jerseys and how much he disliked them. As the race wore on, he would often tear them off. Hence, the obviously missing sponsor plaques on both the front and back.

Sean Kelly was one of the most successful riders of the 1980s and is widely regarded as one of the greatest Classics specialists in the sport’s history. Turning professional in 1977, Kelly amassed 193 career victories before retiring in 1994. In the Tour de France, he won the points classification (known as the green jersey) four times—in 1982, 1983, 1985, and 1989—becoming the first rider to achieve this feat. He also finished fourth overall in the 1985 Tour and claimed five stage wins during his career. In the Vuelta a España, Kelly won the overall title in 1988, along with 16 stage wins and four points classification victories, matching his total from the Tour de France.

Kelly also excelled in week-long stage races, claiming a record seven consecutive titles at Paris–Nice, as well as overall victories in the Tour de Suisse, Volta a Catalunya, Critérium International, and Tour of the Basque Country. In 1989, he won the inaugural UCI Road World Cup.

He dominated many of cycling’s most prestigious one-day races, including nine victories in the Monuments: Milan–San Remo, Paris–Roubaix, Liège–Bastogne–Liège, and the Giro di Lombardia. The only Monument he never won was the Tour of Flanders, where he placed second three times. Other notable wins include the Grand Prix des Nations.

On the world stage, Kelly earned bronze medals at the UCI Road World Championships in 1982 and 1989 and finished fifth in 1987, the year fellow Irishman Stephen Roche took gold. When the FICP world rankings were introduced in March 1984, Kelly became the first cyclist to be ranked World No. 1—a position he held for an unprecedented five consecutive years. His 1984 season alone saw him collect 33 victories, underscoring his status as a dominant force in professional cycling.

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Greg Lemond

Greg LeMond is one of the most accomplished and influential figures in professional cycling history, celebrated for both his athletic achievements and his role in transforming the sport. Born on June 26, 1961, in Lakewood, California, LeMond became the first American to win the Tour de France, achieving this landmark victory in 1986 as a member of the La Vie Claire team. That win was particularly significant, not only for its historical importance but also for the internal team rivalry it highlighted with French teammate Bernard Hinault. LeMond’s aggressive, attacking style and mastery of time trials quickly established him as a dominant force on the international stage.

In 1987, LeMond’s career was nearly cut short when he was accidentally shot in a hunting accident, suffering life-threatening injuries that required multiple surgeries. After a long and uncertain recovery, he returned to racing and staged one of the greatest comebacks in sports history. In 1989, he won his second Tour de France by just 8 seconds over Laurent Fignon—the closest margin in the race’s history—thanks to a legendary final-stage time trial. That same year, LeMond also won the UCI Road World Championship in Chambéry, France, making him one of only a few riders in history to win both the Tour and the Worlds in the same year. He claimed his third Tour de France title in 1990, riding for the Z–Tomasso team.

Lemond is one of only three riders to win the Tour three times (1986, 1989 and 1990). Beyond his victories, LeMond was a pioneer in equipment innovation, notably being one of the first to use aerodynamic handlebars and carbon fiber bikes in elite competition. He retired from professional cycling in 1994 due to a muscle condition later identified as mitochondrial myopathy. In retirement, he became an outspoken advocate for clean sport and was one of the earliest high-profile critics of doping within the peloton. LeMond was inducted into the United States Bicycling Hall of Fame in 1996 and remains a respected figure in the cycling community through his business ventures and advocacy.

 

 

Additional information

Weight 3 lbs

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