1971 Dutch National Cycling Championships Poster – Winner, Joop Zoetemelk

1971 Dutch National Cycling Championships – Cauberg Circuit
Nationale Wielerkampioenschappen 1971 – Cauberg-circuit

Men’s Elite Gold: Joop Zoetemelk
Women’s Elite Gold: Keetie van Oosten-Hage

This is an original event poster for the 1971 Nationale Wielerkampioenschappen (National Cycling Championships), held June 19–20 on the iconic Cauberg circuit in Valkenburg – Berg en Terblijt, Netherlands. Organized under the auspices of the KNWU (Royal Dutch Cycling Union) and presented by Limburgs Dagblad, the event featured races for women, amateurs, and professional riders.

The vivid design—created by Marcel Pijpers of Venlo—captures the bold, expressive style of early 1970s graphic design. Featuring a dynamic, stylized cyclist in orange and purple against a vivid green backdrop, it reflects the era’s pop-art influences and Dutch cycling culture.

The poster details event times, ticket information, and organizing sponsors. It is a striking and rare piece of sporting history, ideal for collectors of cycling memorabilia or vintage European poster art.

This poster has been archivally and professionally linen-backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.