This vintage poster promotes the 1970 edition of the Omloop Het Volk, a well-known Belgian one-day cycling race, now called Omloop Het Nieuwsblad. Held on 28 February 1970, the poster features bold and expressive graphic design, characteristic of the era’s sporting posters. At the center is a powerful, stylized illustration of a red muscular arm raised in triumph, clutching a green laurel bouquet — a classic symbol of victory. The design conveys both strength and celebration, emphasizing the prestige and competitiveness of the event.
The text is presented in dynamic, curved typography that wraps around the arm, reading “Omloop Het Volk,” referring to the original race name sponsored by the Belgian newspaper Het Volk. Sponsor logos are listed along the bottom, including recognizable names like Peugeot, Martini, Seven-Up, and Barco, showcasing the event’s commercial support. The poster’s strong visual contrasts and vibrant colors reflect the excitement and energy of early-season cycling in Belgium’s passionate racing culture.
The winner of the 1970 race was Frans Verbeeck, a Belgian rider known for his grit and strength in the classics. He would go on to become one of the dominant Belgian classics riders of the 1970s.
This poster has been archivally and professionally linen-backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.
This poster is an original first printing, not a reproduction.
Year: 1970
Artist: Stefan Lemmensch
Size: 53 x 71.5 cm ( 20 ¾ x 28 inches) – Linen Backed Archival Mounting
Posters are sold unframed. Framed images are display ideas only.
This is a one-of-a-kind item; please review the photos carefully to determine the condition.
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