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1953 Vigorelli Velodrome – Italy – American Madison Racing Starring Coppi, Koblet, Bartali and Many More

$1,900.00

This poster is an original first printing, not a reproduction.

This is the only example of this poster we have ever seen. A venerable who’s who of pro cycling in the early 1950s gathered at the famed Vigorelli Velodrome to contest an American 6-day style program. We absolutely love the American flag graphic that accentuates the speed of the rider. Awesome mid-century design!

This poster has been archivally and professionally linen backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on fragile, thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.

Artist:

Year:1953

Size: 19.75 x 27.5 in. / 50 x 70 cm – Linen Backed Archival Mounting

Printer:

Condition: Excellent. Archival linen-backing.

This is a one of a kind item; please review the photos carefully to determine the condition.

In stock

SKU: PT-200073 Category: Tags: , , , ,

Description

Vintage posters are the original form of advertising. These posters, made to advertise products, were never intended to last; they were hung outdoors, rained on, and eventually torn down or covered up. The early process of stone lithography created beautiful images, but quantities were small; generally, only 2,000 to 3,000 were printed. The examples that have survived are those that were not displayed; they are the extras that didn’t get used.

By the 1950s, posters were being printed using processes much more technologically advanced than labor-intensive stone lithography. Modern Era Posters are crisp, vibrant, and capture the riders at the perfect moment in time. Official race posters have bold color schemes that jump off the wall. From its roots in the second half of the 1800s, contemporary posters continue to tell the ever-evolving story of cycling.

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This is a one of a kind item, please review the photos carefully to determine condition.

Additional information

Weight 3 lbs

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