1907 American Joe Folger – Historic Longchamps Velodrome


This poster is an original first printing, not a reproduction.

This poster, drawn by the famous poster artist Misti in a distinct Art Nouveau style, announced the 1907 Stayer Races (demi-fond) at the fabled Longchamps Velodrome in Nantes, France. Joe Folger, the great American 6-day champion, headlined the race bill. This poster is one of the few that includes either images or names of American races.

The Longchamps Velodrome was inaugurated in 1897 and packed a tremendous amount of history in its tenure that lasted less than 20 years. It was a large track, some 400 meters, and was ideal for stayer racing. Crowds exceeding 8,000 people were the norm at this very fast track. In addition, to track racing, the track has a wonderful connection to the first Tour de France. In the inaugural running of the Tour in 1903, the velodrome hosted the finish of the penultimate Stage 5, which saw Maurice Garin win his 2nd of 3 stages and further cement his position on the way to winning the Tour de France in Paris the following stage.

After the first World War, the velodrome was in a ruinous state. It was ultimately replaced by a school and house. Today, the street rue du Vélodrome-de-Longchamp remains as a testament to the once-great velodrome.

This poster has been archivally and professionally linen backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on very thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.

Year: 1907

Artist: Misti

Size: 116 x 158 cm ( 45.6 x 62.2 inches)

Condition: Excellent,Linen-backed

This is a one of a kind item; please review the photos carefully to determine the condition.

In stock

SKU: 1907 Grand Course Demi Fond - Batch 10 Category:


Vintage posters are the original form of advertising. These posters, made to advertise products, were never intended to last; they were hung outdoors, rained on, and eventually torn down or covered up. The early process of stone lithography created beautiful images, but quantities were small; generally, only 2,000 to 3,000 were printed. The examples that have survived are those that were not displayed; they are the extras that didn’t get used.

By the 1950s, posters were being printed using processes much more technologically advanced than labor-intensive stone lithography. Modern Era Posters are crisp, vibrant, and capture the riders at the perfect moment in time. Official race posters have bold color schemes that jump off the wall. From its roots in the second half of the 1800s, contemporary posters continue to tell the ever-evolving story of cycling.


This is a one of a kind item, please review the photos carefully to determine condition.

Additional information

Weight 3 lbs