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Terrot, 1952 Champions

$390.00

This poster is an original first printing, not a reproduction.

This mid-century design instantly leaps to life. 1952 was a good year for Terrot Bicycles. Three national champions; Deledda on the road, Lesca as the amateur road champion, and Rondeaux winning the cyclo-cross national title. Rondeaux continued to shine, winning the cyclo-cross world championships, repeating his feat of 1951. All told Rondeaux won the worlds three successive times from 1951-1953.

This poster has been archivally and professionally linen backed. Virtually all original vintage posters of this era were viewed as temporary advertising and were printed on fragile, thin paper. While expensive, linen backing is a conservation method used to mount, stabilize, preserve, and protect vintage posters so they can be displayed or framed without compromising value.

Artist: unknown

Year: 1952

Size: 23.25  x 31.25 in. / 59  x 79.5 cm – Linen Backed Archival Mounting

Printer: unknown

Condition: Excellent

This is a one of a kind item; please review the photos carefully to determine the condition.

Out of stock

SKU: PT-200172 Category: Tags: ,

Description

Vintage posters are the original form of advertising. These posters, made to advertise products, were never intended to last; they were hung outdoors, rained on, and eventually torn down or covered up. The early process of stone lithography created beautiful images, but quantities were small; generally, only 2,000 to 3,000 were printed. The examples that have survived are those that were not displayed; they are the extras that didn’t get used.

By the 1950s, posters were being printed using processes much more technologically advanced than labor-intensive stone lithography. Modern Era Posters are crisp, vibrant, and capture the riders at the perfect moment in time. Official race posters have bold color schemes that jump off the wall. From its roots in the second half of the 1800s, contemporary posters continue to tell the ever-evolving story of cycling.

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This is a one of a kind item, please review the photos carefully to determine condition.

Additional information

Weight 3 lbs

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